Why Small Businesses And Startups Should Invest In Social Media Marketing

Why Small Businesses And Startups Should Invest In Social Media Marketing

With the help of powerful advances in technology, business leaders are unifying supply chain and finance teams across everything from daily operations to long-term strategic planning. Firms in various industries are unlocking opportunities by shifting from manual and disconnected planning and data forecasts to “concurrent planning”—a technique based on synchronizing data and unifying teams to…

Why pillar pages will soar your search engine rankings in 2021

Why pillar pages will soar your search engine rankings in 2021

Pillar pages are capable of providing a comprehensive take on a subject and assist users with effortlessly finding the information they require. While other factors can also affect page rank, having optimized and organized content can have a satisfying experience in getting users onto your website in the first place, and ensuring they stay around…

How to Create a Facebook Group for Your Business

How to Create a Facebook Group for Your Business

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women’s networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and…

Everything You Need to Know About Google Ads Dynamic Remarketing

Everything You Need to Know About Google Ads Dynamic Remarketing

Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service pages. In this guide, we…

9 Different Types of Marketing Campaigns – Ultimate Guide

9 Different Types of Marketing Campaigns – Ultimate Guide

A well-crafted marketing plan provides an opportunity to lock your company’s brand message securely in the collective consciousness of your audience for decades. Can anyone who was alive during the 1980s stop remembering actress Clara Peller exclaiming “Where’s the Beef” in those Wendy’s commercials? It’s unlikely. Or, how about the “Mentos The Freshmaker” ads during…