Voice Growth Will Further Amazon and Google’s E-Commerce Dominance

Voice Growth Will Further Amazon and Google’s E-Commerce Dominance

For most people, e-commerce starts with a Google or Amazon search on our computer or phone. We read reviews, compare prices, and analyze how something will look or fit in our lives. We don’t know where we will end up, but we browse options from our favorite retailers until we find exactly what we are…

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, the video has become an…

Blue Ocean Strategy Summary – Should You Implement It?

Blue Ocean Strategy Summary – Should You Implement It?

If you are a part of the business community, you might be familiar with the concept of blue ocean strategy. It is a marketing theory from the similarly-named book that was published in 2005 and became a perennial bestseller. It is generally acknowledged that the title, Blue Ocean Strategy, sounds very appealing. Ironically, this name…

Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…

Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…

If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your site, a user will find…

In 2020, big businesses got bigger and small businesses died. The vicious cycle won’t stop until we take action.

In 2020, big businesses got bigger and small businesses died. The vicious cycle won’t stop until we take action.

2020 was a horrifying year to be a small business owner. Yet, for some of the biggest companies in the US, the pandemic has been a financial boon, as companies like Amazon and Walmart bring in billions. For small businesses that manage to make it through the current public health and economic crisis, the pandemic…