Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing.
In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough to get you excited about video.
Video content has immense value. If generated craftily, video has the potential to showcase the important features of a business while giving a touch of a personal connection.