For large consumer brands, 2021 is going to be the Year of the Fan. This year having a loyal and vocal fan base will be preconditions for thriving in today’s environment. Conversely, it’ll be clear if you don’t. If you don’t have an identified and active cohort of fans, your brand and company are at risk.
There are a few reasons for this:
The first is that the emotional state of humans is very fragile right now. Customers are operating on fumes—professionally, personally, emotionally. How you make them feel matters more than ever before— that much is clear. Risk alienating your customers in a time of need and exposed emotions and suffer the consequences.