Why Your Marketing Campaigns Must be Centered on Content Going Forward

Why Your Marketing Campaigns Must be Centered on Content Going Forward

The coronavirus outbreak challenged and shook the fundamentals of business practices and functions. Marketing, which is at the center of managing growth and revenue, has mostly felt the brunt — and is thus expected to scramble for newer ways to connect with and convert prospects. Based on the changes we have to adopt in the…

101 Cognitive Biases & Principles That Affect Your UX

101 Cognitive Biases & Principles That Affect Your UX

Every time users interact with your product, they: Filter the information Seek the meaning of it Act within a given time Store bits of the interaction in their memories So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps. Below is a list of cognitive biases and design principles (with examples and tips) for…

How to check Google search results for different locations

How to check Google search results for different locations

It’s no secret that the same query will often produce different Google search results in different locations. Someone looking to “buy a bike” in Atlanta will see different suggestions than someone using the same query in New York. And two people looking for a “pizza place” might end up with different results if they are…