The coronavirus outbreak challenged and shook the fundamentals of business practices and functions. Marketing, which is at the center of managing growth and revenue, has mostly felt the brunt — and is thus expected to scramble for newer ways to connect with and convert prospects. Based on the changes we have to adopt in the…
Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list of blog posts and videos full of tips and tricks for anyone who’s looking to optimize their digital presence. The world of SEO was, indeed, born with countless hacks and shortcuts that an ever-growing number of people want to learn…
Every time users interact with your product, they: Filter the information Seek the meaning of it Act within a given time Store bits of the interaction in their memories So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps. Below is a list of cognitive biases and design principles (with examples and tips) for…
It’s no secret that the same query will often produce different Google search results in different locations. Someone looking to “buy a bike” in Atlanta will see different suggestions than someone using the same query in New York. And two people looking for a “pizza place” might end up with different results if they are…
Despite optimism during this holiday shopping season, 48% of small businesses fear they won’t make enough money during the rest of Q4 to stay afloat. This according to the Alignable Revenue Poll. The sobering number from Alignable’s recent poll indicates small businesses are still not out of the woods when it comes to a post-COVID-19…