How to Build a Market Development Strategy
Strategy

How to Build a Market Development Strategy

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase…

How to Fund Your Business with Government Grants
Covid-19

How to Fund Your Business with Government Grants

Funding isn’t a one-size-fits-all process. Traditional routes for raising money — venture capitalists, angel investors or crowdfunding — aren’t the only options, and for many entrepreneurs, they may be the wrong options. Often, founders forget that there is potential funding support right under their nose; funding that you don’t have to pay back or sacrifice…

5 Ways to Prepare for the Social Audio Future
Podcast Playbook

5 Ways to Prepare for the Social Audio Future

The rise of content platforms like YouTube and Instagram generated an explosion of quality content from creators that are not necessarily professionals in their field. Instagram influencers quickly learned everything there is to learn about photo angles, lighting, décor, and every other element that comes into play when creating professional-looking photography, while YouTube content creators…

Expose Cognitive Biases For What They Are
Tribal Marketing

Expose Cognitive Biases For What They Are

Researchers estimate that humans make an average of 35,000 decisions every day, and a good chunk of them are affected by cognitive biases. According to one study, 20 percent of healthcare providers’ diagnostic mistakes are caused by cognitive biases. And that’s after years of training. With a universe of competing interests vying for first place…