It’s hard to stop watching TV shows, and that’s by design. Each episode ends on some kind of cliffhanger. Key information gets withheld over the course of entire series — or, in the case of This Is Us, reserved for an episode right after the Super Bowl. The lack of resolution strings us along. It…
Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of…
WordPress 5.5 rolled in August 2020 and soon after millions of websites across the Internet broke. Get ready because WordPress 5.6 has the potential to do the same thing. WordPress is on a planned three phase modernization of the use of jQuery. jQuery is a set of scripts that gives websites functionality like animation, provides…
Marketing myopia can be the cause of businesses failing, marketing campaigns nosediving and products failing to sell. And despite its potential threat, marketing myopia is not something that many marketers, entrepreneurs and business owners know much about. If you’ve ever managed a campaign that’s massively underwhelmed, expected big things from a product launch that’s fallen…
Small businesses across the country have been pounded by the pandemic. Entrepreneurs have been forced to make drastic cuts and pivot to new business models to keep going. Financial aid, though, is what has kept the lights on. But today, many sources, including private foundations and the federal government, that once offered loans and grants…