Marketing Myopia: What is It? How Does It Affect Your Business?
Marketing

Marketing Myopia: What is It? How Does It Affect Your Business?

Marketing myopia can be the cause of businesses failing, marketing campaigns nosediving and products failing to sell. And despite its potential threat, marketing myopia is not something that many marketers, entrepreneurs and business owners know much about. If you’ve ever managed a campaign that’s massively underwhelmed, expected big things from a product launch that’s fallen…

For Small-Business Owners, a Shifting Landscape of Resources
Covid-19

For Small-Business Owners, a Shifting Landscape of Resources

Small businesses across the country have been pounded by the pandemic. Entrepreneurs have been forced to make drastic cuts and pivot to new business models to keep going. Financial aid, though, is what has kept the lights on. But today, many sources, including private foundations and the federal government, that once offered loans and grants…