3 Psychological Biases That Affect Whether Someone Buys Your Product or Not
Marketing

3 Psychological Biases That Affect Whether Someone Buys Your Product or Not

Marketing is not advertising. It’s not posting on social media or writing emails, and it surely isn’t spamming people’s inboxes on LinkedIn for days on end. Marketing involves many of these assets but it’s not a single act that makes marketing what it is. Marketing is a long-term strategy to win the affection and trust…

Nextdoor Neighborhood Sponsorships are Hyper Local Ads for Small Business
Local Marketing Playbook

Nextdoor Neighborhood Sponsorships are Hyper Local Ads for Small Business

Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The service offers businesses a new marketing tool to promote their business and engage with the local community. With Neighborhood Sponsorships, businesses advertise to customers on a zip code level. Research shows a huge 85% of small business owners depend on…