How to Turn Your Customer Base Into a Community To Help Your Business Succeed
Tribal Marketing

How to Turn Your Customer Base Into a Community To Help Your Business Succeed

When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users…

4 Google My Business Fields That Impact Ranking (and 3 That Don’t)
Google My Business Playbook

4 Google My Business Fields That Impact Ranking (and 3 That Don’t)

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of…

Action steps for small businesses that survived the pandemic
Covid-19

Action steps for small businesses that survived the pandemic

Covid-19 has disrupted tax and retirement planning for small-business owners, especially those who focused on saving their businesses from the pandemic’s fallout earlier this year. With some hard work, however, there is still time to get back on track by Dec. 31. Here’s a great example. After his business tanked this spring, one of my…

What to Do With the “I Can’t Afford It” Objection
Strategy

What to Do With the “I Can’t Afford It” Objection

We’ve all arrived at that moment at some point in our selling expeditions: You just had an amazing conversation with a prospect, they’re the perfect fit for your product and service, and they’re convinced that they need what you’re selling. So, you state the price, and then the dreaded, “I can’t afford it” response is…

Why is Content Marketing Important? 9 Reasons Why You Need It!
Content Marketing Playbook

Why is Content Marketing Important? 9 Reasons Why You Need It!

If you’ve dabbled in the art of digital marketing, you’ve probably heard about content marketing, but do you know why content marketing works? The creation and publication of online content can feel like a fruitless pursuit for business owners who are used to directly measuring the returns of their investments. Content marketing isn’t as measurable…