The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
Local Marketing Playbook

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five…

Changes To Customer Behavior That Brands Need To Pay Attention To As We Approach The Holiday Season
Covid-19

Changes To Customer Behavior That Brands Need To Pay Attention To As We Approach The Holiday Season

Back in April, I wrote an article that gathered results from several research sources and attempted to describe how the coronavirus pandemic was changing customer behavior. That article suggested that: Customers are watching brands. More customers are responding to marketing emails more than sales emails. Customers are flocking online. Customers want to shop local but are conflicted….

Why Small Businesses Need A WordPress Website To Grow Online
Website

Why Small Businesses Need A WordPress Website To Grow Online

WordPress is an open-source content management system licensed under GPLv2. This means that anyone can use and modify the WordPress software for free. In simple words, WordPress is software that can be used to develop websites. It is the simplest and the most used software to develop websites or blogs. In fact, WordPress powers over…

The Beginner’s Guide to Facebook Shops (With Examples)
E-commerce Playbook | Facebook Advertising Playbook

The Beginner’s Guide to Facebook Shops (With Examples)

Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago. Facebook Shops—Facebook’s newest tool for social commerce—make it possible for even the smallest business to reach that huge and growing market. As Mark Zuckerberg…