It has long been said that doctors make the worst patients; they know too much; they self-diagnose; they are impatient; they self-prescribe; they don’t heed their own advice; they don’t listen…. Turns out, consultants are the doctors of business. We go to see doctors when something is ailing us, and we need an expert to…
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny…
What a year. History is happening around us, and Google? Well, Google keeps on revamping their search algorithms. Over the years, there have been many many major algorithm updates, as Google worked to keep us on our toes. 2020 was no different: in one fell swoop, we got the news about a Page Experience update…
A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site. This would enable consumers to directly purchase items they see in product review videos, unboxing videos, tutorials, and so on. YouTube is already a shopping destination of sorts, as 55% of consumers use videos to make purchase…
The pandemic challenged the service industry, including HVAC. One family-owned HVAC company, GEM Plumbing & Heating, adapted by making Remote Assist by HomeX available for their customers. What is it? Through Remote Assist by HomeX, homeowners can get answers to common heating/cooling, plumbing and electrical problems. Not only that, the homeowners may be able to…