Back in the day, going shopping meant visiting a few shops — maybe some with brands you knew you liked. Now, customers have a wealth of options available online 24/7. They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. They can go back and forth between their…
Tracking phone calls for proper advertising and marketing analytics has long been significant to the success of small businesses. The ability to track call data is paramount to keeping your business sustainable, especially during the pandemic. Small businesses in almost every sector have had their share of challenges and setbacks the past six months. Now,…
In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads. Bop Design has a current client that has relied on a 1-page website…
Most brands use social media to showcase their products and services, which makes sense. But social media can do so much more to bring your brand to life. These platforms are all about people connecting to people, so why not use them to show people who you are? Through culture marketing, you can spotlight your…
The Small Business Administration (SBA) has released a simple one-page forgiveness application for Paycheck Protection Program (PPP) borrowers who obtained loans of $50,000 or less. The new application removes calculations required on prior forms and simplifies documentation requirements. The new application does not require calculations and instead only requires small-business borrowers to confirm that the…