How to use cognitive biases to understand your customers and sell more
Strategy

How to use cognitive biases to understand your customers and sell more

Given customer behavior is grounded in their brains (and thus psychology), it’s no surprise that marketing and psychology prove successful bedfellows. While we may like to think of ourselves as rational free-thinking beings, we are highly irrational—and predictably so. Our decisions and deductions are highly influenced by a shower of cognitive biases. Read Full Article>>>

Don’t Just Disrupt How Consumers Think: Walk Your Talk
Marketing

Don’t Just Disrupt How Consumers Think: Walk Your Talk

Back in 2012, the company Nike, an iconic world leader in athletic footwear and apparel, launched a campaign called “Find Your Greatness.” A powerful message meant to “inspire anyone who wants to achieve their own moment of greatness in sport.” In a series of carefully crafted TV ads, you see footage of ordinary people and…

The $700 billion Hispanic business market in the U.S. is now at the tipping point
Covid-19

The $700 billion Hispanic business market in the U.S. is now at the tipping point

As gridlock over another round of stimulus for small business in Washington continues, 5 million Latinos are at risk of bankruptcy, a new study reveals on Monday. Pre-pandemic they were the fastest-growing cohort on Main Street and contributed 4% to U.S. GDP. Their demise portends a troubling trend that can upend communities across America. Statistics…