A New PPP Forgiveness Application Is Out: What You Need To Know
Covid-19

A New PPP Forgiveness Application Is Out: What You Need To Know

Right from the start, the Paycheck Protection Program (PPP) has been full of surprises. Yesterday evening, the Small Business Administration (SBA) dropped another one: it released a third PPP Loan Forgiveness application – Form 3508S. This application is only for those who received $50,000 or less in total loan proceeds. While it’s not the simple…

How Does Google Shopping Work?
E-commerce Playbook | Google

How Does Google Shopping Work?

One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity. Google Shopping is the umbrella term covering the different tools and programs that Google provides to help online stores reach shoppers. But how does Google Shopping actually…

Everything You Need to Know About Working with a Marketing Agency
Marketing

Everything You Need to Know About Working with a Marketing Agency

We all have some memorable marketing moments that stand out in our minds. Maybe it’s an annoying one – those pop-up digital ads that suddenly take over a website you’re browsing. Or perhaps it’s a happy one – the cheerful billboard you pass on your morning run, or a brand’s social media content you immediately…

5 Fundamental Shifts That Are Shaping Search & Digital Marketing
Covid-19

5 Fundamental Shifts That Are Shaping Search & Digital Marketing

Have you ever had someone say something about you online that wasn’t true? I think most of us have. We all understand the importance of a personal brand. It’s incredibly important to control how your personal brand is perceived online. But there are many things that can hurt you in that regard. Things that can…

Yelp’s New Labels Will Warn You If a Business Has Been Accused of Racism
Tribal Marketing

Yelp’s New Labels Will Warn You If a Business Has Been Accused of Racism

Help wants to help its users make better decisions about the places they’re looking up and is rolling out a new feature today that will alert people if a business has been associated with “egregious, racially-charged actions.” These labels will be added to pages that see a rise in reviews based on what people have…