How Much Should You Be Spending on Marketing

How Much Should You Be Spending on Marketing

Setting a marketing and advertising budget is a challenge for many small business owners because there are so many different approaches and questions. Percentage spends vary widely based on a number of factors such as industry, market conditions, gross revenue, and competition. However, the US Small Business Administration recommends small businesses allocate 7 to 8…

Why Email Marketing is Important [Even If Your Website Is Not Ready]

Why Email Marketing is Important [Even If Your Website Is Not Ready]

Email marketing is one of the best ways to build an audience and increase your influence.  Here are some real examples of people that did this:   James Clear used email to grow his audience, which led him to selling multiple online courses and ultimately, becoming a best-selling author and sought-after speaker.  Millionaire beauty mogul Huda Kattan, built…

Business Reopening: How to Plan for Your Success (Includes Free Template and Guide)

Business Reopening: How to Plan for Your Success (Includes Free Template and Guide)

Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business. Many people are dealing with this now as they plan their business reopening during the COVID-19 worldwide health crisis. Companies have to manage new health and safety…

Helping companies that ‘keep the country going’

Helping companies that ‘keep the country going’

The owner of World Empanadas, who started the Burbank, Calif.-based business in her mid-50s after being laid off from the financial-services industry. The Black entrepreneur who started Mosaic Global Transportation, a shuttle business in Silicon Valley. A Mexican immigrant who went from selling tamales door-to-door to selling them at the Golden State Warriors’ new high-tech…

24 Best Remote Work Tools that Help Your Team to Stay Connected
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24 Best Remote Work Tools that Help Your Team to Stay Connected

More than 4.3 million people in the USA work remotely, which is 3.2% of the entire workforce. And post COVID, these numbers are only set to rise as several companies have announced flexible work-from-home policies. This means remote work tools are becoming very popular, very fast. But with a plethora of remote work tools available…