Setting a marketing and advertising budget is a challenge for many small business owners because there are so many different approaches and questions. Percentage spends vary widely based on a number of factors such as industry, market conditions, gross revenue, and competition. However, the US Small Business Administration recommends small businesses allocate 7 to 8…
![Why Email Marketing is Important [Even If Your Website Is Not Ready]](https://villagebriefing.com/wp-content/uploads/2020/10/k-p-27-num-30-lyj3766-2-mail.jpg)
Email marketing is one of the best ways to build an audience and increase your influence. Here are some real examples of people that did this: James Clear used email to grow his audience, which led him to selling multiple online courses and ultimately, becoming a best-selling author and sought-after speaker. Millionaire beauty mogul Huda Kattan, built…
Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business. Many people are dealing with this now as they plan their business reopening during the COVID-19 worldwide health crisis. Companies have to manage new health and safety…
The owner of World Empanadas, who started the Burbank, Calif.-based business in her mid-50s after being laid off from the financial-services industry. The Black entrepreneur who started Mosaic Global Transportation, a shuttle business in Silicon Valley. A Mexican immigrant who went from selling tamales door-to-door to selling them at the Golden State Warriors’ new high-tech…
More than 4.3 million people in the USA work remotely, which is 3.2% of the entire workforce. And post COVID, these numbers are only set to rise as several companies have announced flexible work-from-home policies. This means remote work tools are becoming very popular, very fast. But with a plethora of remote work tools available…