What is Content Marketing? A Misconception Made Simple
Content Marketing Playbook

What is Content Marketing? A Misconception Made Simple

Some marketing terms come and go, others disappear as quickly as they’re uttered, but what about content marketing? Is it just another flash in the pan? Is it a necessity or a fad? And what does ‘content marketing’ mean? You may have heard the words dashed around by modern marketers, but do you actually know…

New Instagram Resources For Small Businesses
E-commerce | Instagram Playbook | News

New Instagram Resources For Small Businesses

Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed…

3 Things Online Businesses Must Consider to Grow and Thrive
Covid-19

3 Things Online Businesses Must Consider to Grow and Thrive

A​ successful business is always built from the ground up, and the most promising ventures are the ones that innovate. Innovation can define our goals and craft our strategies in ways that allow us to grow and thrive even in the most chaotic of times. It’s exciting to realize our potential beyond what we’ve settled…

Mapped: The Uneven Recovery of U.S. Small Businesses
Covid-19

Mapped: The Uneven Recovery of U.S. Small Businesses

Small businesses are the backbone of the U.S. economy, employing nearly half of the private sector workforce. Unfortunately, lockdown and work-from-home measures brought about by COVID-19 have disproportionately affected small businesses – particularly in the leisure and hospitality sectors. As metro-level data from Opportunity Insights points out, geography makes a great deal of difference in…

No forgiveness: Small businesses still on hook for rescue loans
Covid-19

No forgiveness: Small businesses still on hook for rescue loans

Banks say the process for converting the government-backed loans into grants has been frustrating because of a lack of communication from the Small Business Administration and the Treasury Department, which have run the effort since Congress created it in March. “Unless we get something both from a legislative perspective and from Treasury and SBA to…