What’s Social’s True Value to Business? We Asked 2,162 Marketers

What’s Social’s True Value to Business? We Asked 2,162 Marketers

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers…

Google SERP Study: Which Rich Results Get the Most Clicks?

Google SERP Study: Which Rich Results Get the Most Clicks?

Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords. Portent analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop. Based on the data, it’s reasonable to deduct that…

Despite COVID, 86% of Consumers Plan to Shop Small Businesses During Holidays

Despite COVID, 86% of Consumers Plan to Shop Small Businesses During Holidays

Despite the sobering economic climate over COVID, optimism is high in regards to holiday shopping that can benefit small business. In fact, a recent poll by VISA indicates 86% of American shoppers are planning to buy gifts from small and medium-sized businesses (SBM) according to a report by VISA. The possible influx of interest for…