Building an E-Commerce Website: 8 Technical Aspects You Need to Know
E-commerce Playbook

Building an E-Commerce Website: 8 Technical Aspects You Need to Know

Creating an e-commerce website is not a complicated endeavor. You can focus on developing solid products and promoting your brand while turning to a software company to handle the technical details—and you won’t even need an engineering degree. However, while you don’t need to be a programmer yourself, it’s important that you understand at least…

Ruth Porat On Leading Through Crisis And Google’s Latest Moonshot To Rebuild The U.S. Economy—One Small Business At A Time
Covid-19 | Google

Ruth Porat On Leading Through Crisis And Google’s Latest Moonshot To Rebuild The U.S. Economy—One Small Business At A Time

Ruth Porat, the stalwart chief financial officer of Alphabet and Google, is no stranger to a crisis. She began her career at Morgan Stanley in 1987, a mere seven weeks before Black Monday—the largest single-day decline in trading history at the time. “At that moment, I was concerned that maybe my career was over before…

Remote Work Is Here To Stay. Three Keys To Building High-Performing Virtual Teams
Covid-19

Remote Work Is Here To Stay. Three Keys To Building High-Performing Virtual Teams

Five in 10 remote workers say they don’t want to go back to the office after COVID-19. Perhaps you don’t want to go back either. No matter how you feel, smart leaders know it’s time to stop thinking of working from home as a short-term solution to a temporary pandemic. Remote work is here to…

How to Run Facebook Ads for Local Businesses: Driving Foot Traffic
Facebook Advertising Playbook | Local Marketing Playbook

How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

Facebook’s Store Traffic campaign objective can help you generate more foot traffic for your local business. It lets you add a Get Directions call-to-action (CTA) button to your ad that will open a map to your store location. For this tutorial, we’ll be setting up a Facebook campaign for a fictional restaurant to target people…

A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)
Strategy Playbook

A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)

How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google)…