From Voice Tweets To Smart Speakers, Entrepreneurs Can’t Afford To Ignore The Impending Audio Revolution
Voice Search Playbook

From Voice Tweets To Smart Speakers, Entrepreneurs Can’t Afford To Ignore The Impending Audio Revolution

When the Covid-19 pandemic hit the United States in early March, the specialty medical services startup Faebris was in the process of renovating a new office space. Given its focus on infectious diseases, with an emphasis on patients with HIV/AIDS whose immune systems are already weakened, the Atlanta-based company knew it needed to move quickly…

How to create customer personas: 5 steps + template
Marketing

How to create customer personas: 5 steps + template

Marketing persona, customer persona, buyer persona, audience persona are all sides of the same 4-sided coin — the people we serve content, services, and products to. They’re the living, beating heart of every marketing operation because ultimately, any marketing strategy is built around customers, existing and potential. While the objective is clear — putting the…

The Difference Between Amazon’s Sponsored Products, Sponsored Brands, and Sponsored Display Paid Advertising
Amazon Playbook

The Difference Between Amazon’s Sponsored Products, Sponsored Brands, and Sponsored Display Paid Advertising

When it comes to Amazon paid advertising, sellers have a surprising number of options. That’s what makes choosing a course so challenging. If you go with the wrong Amazon paid advertising approach, you might not get a great return on your investment. Luckily, by understanding the difference between Amazon’s Sponsored Products, Sponsored Brands, and Sponsored…

Planning a Strategic Pivot
Covid-19 | Strategy Playbook

Planning a Strategic Pivot

“It’s not going away, and we have to face that reality.” That’s what the CEO and founder of a high-tech manufacturing startup with 180 employees told his leadership team in early July to convince them they needed a strategic pivot to address COVID-19. Previously, the startup’s executives took things one step at a time, putting…