These are unprecedented times. Though the uncertainty and newness of it all can be disconcerting, the good news is that there actually are opportunities for growth and diversification for your agency or small business, if you’re keen to make lemonade out of lemons. However, with many of us working from home, you might be having…
The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ to their charm. Don’t get me wrong — this doesn’t mean they’re not effective or they don’t have their place in marketing. In fact, marketers have been able to experience a 96…
Marketing psychology is the reason that you bought that thing that you didn’t need. It’s the reason that you spend much more on items that you could buy for half the price elsewhere. Marketing psychology is the reason that brands can add enormous margins and still sell their products like hot cakes. Anybody involved in…
The economy is six months into our government created recession. The output of the economy, Gross Domestic Product (GDP), plunged 33%, primarily because consumers were instructed to lock down at home and many businesses were told to close. This general policy was administered by state governments, with variations unique to each state. The goal was…
When first creating Linkedin ads, it can be hard to work on a blank canvas. It’s why we love taking a look at LinkedIn ad example before we create anything at SH1FT’s LinkedIn agency. You might just need a few ideas and Linkedin ad strategies to spark your creativity. Don’t be ashamed, it’s a good…