Google Ads is Reducing Your Visibility Into Search Queries – Here’s How Much and What You Can Do About it
| |

Google Ads is Reducing Your Visibility Into Search Queries – Here’s How Much and What You Can Do About it

On September 1st, Google started limiting the number of unique search terms it will show in the Search Terms report and will show only the ones that have been searched by “a significant number of users.” It is unclear so far what the word “significant” means in terms of the actual number of users or…

Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far
|

Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they’ve never really explored is email marketing. That might be about to change. This summer, a small number of Facebook Business users were given…

How Are Brands Preparing for Native Ratings in Apple Maps?
|

How Are Brands Preparing for Native Ratings in Apple Maps?

A foundational element of local marketing strategy could be changing. Rumors began circulating last week that Apple would be giving users the ability to add ratings and photos to local business listings on Apple Maps when iOS 14 releases this fall. That could mean big changes are in store for brand marketers who’ve grown accustomed…

Small businesses are losing confidence in their survival

Small businesses are losing confidence in their survival

Small businesses have largely exhausted their federal funding and are starting to lay off workers, with many worrying about having to shut their doors for good, according to a new survey from Goldman Sachs provided exclusively to Axios. Why it matters: Business still has not returned to normal, six months after the coronavirus pandemic first…