Digital transformation strategy to grow your business

Digital transformation strategy to grow your business

More marketers than ever are fueling growth through digital transformation. But with the stakes so high, we want to make sure you get your digital transformation strategy right, first time. That’s we’re here to guide you through it. Discover the success factors for creating a digital transformation strategy to grow your business, read-up on the…

With Stimulus Talks Stalled, Small Businesses Put Hope in Long-Term Loan Programs

With Stimulus Talks Stalled, Small Businesses Put Hope in Long-Term Loan Programs

It’s impossible to understate the level of economic calamity in which many of the nation’s small businesses now find themselves. While economic activity has picked up since the early days of the pandemic, regions including New York City and its environs and the Philadelphia metro area remain hobbled. That’s according to the August Beige Book,…

Microsoft Ads Integrates LinkedIn Ads Targeting
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Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE. Since Microsoft’s acquisition of LinkedIn, many PPC managers were hopeful this feature would become available. Advertising on LinkedIn focuses heavily on persona-driven targeting, with options…

Google Ads to Start Hiding Some Search Query Data
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Google Ads to Start Hiding Some Search Query Data

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled them for search campaigns. These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover…

TikTok for Business: Why Marketers Should Consider TikTok

TikTok for Business: Why Marketers Should Consider TikTok

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok…