The Ultimate Guide to Instagram Stories Ads in 2020
Instagram Playbook

The Ultimate Guide to Instagram Stories Ads in 2020

Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike. With over 500 million daily active users, Instagram Stories is an undeniably powerful opportunity to connect with new audiences. And, if you’re not using Instagram Stories as a marketing tool, you should be. In fact,…

How 2020 Changed Social Media: Checking In On Our Trends Predictions
Marketing Playbook | News | Social Media

How 2020 Changed Social Media: Checking In On Our Trends Predictions

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. This blog post summarizes: Our…

63% of In-Office Employees Have COVID Stress
Covid-19

63% of In-Office Employees Have COVID Stress

A significant number of in-office employees (63%) say they experience COVID-19 related stress according to Paychex. The survey highlights the impact the pandemic has on the mental health of the American workforce. Remote workers however feel less stressed about COVID with only 35% affected by stress. According to the survey having all onsite employees working…

Breaking Down the Google My Business Profile Program Upgrades
Google

Breaking Down the Google My Business Profile Program Upgrades

As 58% of voice search users employ it to run local business queries, a new study looks at factors that go into ranking the results. SEMRush published a follow-up to last year’s study on voice search ranking factors, this time with a specific focus on local business searches. The study aims to provide insight into…

August Small Business Hiring Hints at Long-term Economic Impact of COVID-19
Covid-19

August Small Business Hiring Hints at Long-term Economic Impact of COVID-19

The CBIZ Small Business Employment Index (“SBEI”) reported its first decline following the initial reopening of the U.S. economy, with a seasonally adjusted decrease of 0.48%. Following hiring gains in June and July, this decline to close out the summer signals a possible pullback in small business hiring recovery. The CBIZ SBEI tracks payroll and…