Keywords – the most important thing to you in search – is going the way of the Old Yeller. Anyone who has been in search for more than 10 years recalls the days of when your Yahoo Overture/Panama keywords in standard or advanced match types, were the lifeblood of your SEM efforts. You had to…
Using video in your social media marketing can seem daunting, but if you follow some basic rules, you’ll be an expert in no time. If you want to create video that not only gets views, but helps convert sales, follow some of these best practices. One of the first reasons people often cite for not…
I landed my first sales job in 2001. At that time, I spent the workday in my car, calling on both existing clients and prospects. I was taught to seek out new clients and I wasn’t particular about what businesses I approached. My “sales kit” included piles of marketing collateral espousing the benefits of my…
As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s authority Improved relationships with writers who…
Has your company been impacted by cancel culture backlash? If so, you’re not alone. This article is the definitive guide for how to defend your business from being canceled. Managing brands in the age of cancel culture is uncharted territory, yet mission-critical for any public relations strategy to be successful. In this article on cancel…