I find, in working with entrepreneurs daily, they want to keep costs to a minimum (which I fully agree with and do myself), however, they often opt to keep free system options that are not serving them well, rather go to a paid plan option. And this is certainly true with regard to Gmail vs….
The co-founder of Louisville-based direct-to-consumer spices retailer Pinch Spice Market, Thomas has had around 250 of her August orders–nearly 10 percent–experience major delays on their U.S. Postal Service route. “That has serious implications for us,” Thomas says, adding that customers who don’t receive their high-quality spices in a timely manner will just buy them at…
When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters are people, too. They’re busy professionals who might feel annoyed or even repulsed by awkward email pitches or follow-ups. Marketing…
Having a Wikipedia page about yourself or your company is a milestone that improves your brand equity. And you don’t even need to visit Wikipedia to see that. I spent hours researching the official guidelines, tried to reverse-engineer the process from the reviewers’ point of view, and got our brand page approved without doing anything…
A new global report from LinkedIn is a window into the state of sales in 2020 from the perspective of B2B buyers and sellers. This year, nearly every company has accelerated their shift toward virtual selling as they figure out how to engage with distracted buyers and manage much longer sales cycles. Amid the chaos…