B2B Buyers Spend 83% of Their Time in Buying Journey not Engaging with Vendors

B2B Buyers Spend 83% of Their Time in Buying Journey not Engaging with Vendors

One of the most dramatic, eye-opening data points I’ve seen lately comes from a recent Marketplace Pulse article suggesting ecommerce has seen a 44.5% increase over the past quarter in the US. As impressive as 44.5% of growth sounds, it pales in comparison to seeing it in graphical form. And, as Marketplace Pulse points out,…

Covid Testing in the Workplace Is Tricky. Here’s What Experts Recommend

Covid Testing in the Workplace Is Tricky. Here’s What Experts Recommend

As you and your employees return to the office, you may be considering whether to adopt Covid-19 testing or mandatory temperature checks and health surveys. Tread lightly–especially if you’re planning to require Covid-19 testing. Businesses must comply with a raft of health regulations and protect employee privacy. In April, the Equal Employment Opportunity Commission (EEOC)…

How People Use Google Search (New User Behavior Study)
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How People Use Google Search (New User Behavior Study)

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of the…