One of the growing trends that the world has seen over the past year is the rise of remote work. As working from home is continuing to gain some serious steam around the world, more and more predictions have been taking place as to whether or not these trends will proceed into the future. With…
One of the most dramatic, eye-opening data points I’ve seen lately comes from a recent Marketplace Pulse article suggesting ecommerce has seen a 44.5% increase over the past quarter in the US. As impressive as 44.5% of growth sounds, it pales in comparison to seeing it in graphical form. And, as Marketplace Pulse points out,…
As you and your employees return to the office, you may be considering whether to adopt Covid-19 testing or mandatory temperature checks and health surveys. Tread lightly–especially if you’re planning to require Covid-19 testing. Businesses must comply with a raft of health regulations and protect employee privacy. In April, the Equal Employment Opportunity Commission (EEOC)…
As a marketer and copywriter, I’m not supposed to talk about the dirty parts of advertising. I’m supposed to ignore the increasingly large pile of dust under the rug. Screw that. I’ve said it once and I’ll say it again. Marketing doesn’t have to be devious. So today I’m talking about the sleazy, scuzzy, borderline…
We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of the…