Local businesses have been forced out of their comfort zone this summer as the economic impact of Covid-19 lingers and uncertainty persists into the final weeks of summer. With so many questions unanswered, businesses are searching for resources to help guide their decisions in marketing and general operations. A number of martech firms are looking…
Since the economic fallout of the COVID-19 pandemic first became clear, housing experts have been warning of a forthcoming eviction crisis, which could skyrocket homelessness across the country. But another kind of eviction crisis is coming, too: small business evictions, which will put even more strain on apartment renters and the cities that rely on…
I am sure you remember Coke’s “Share A Coke” campaign, where it took 150 of the most famous names in Australia and printed them to the side of its bottles. Have you ever wondered what Coke got out of this campaign and what was its motive behind the whole operation? This was a classic example…
It’s an understatement to say that the pandemic has not been kind to small businesses. In fact, nearly 79% of small businesses have felt a moderate-to-large negative effect from the pandemic, according to an August 2020 U.S. Census Bureau Small Business Pulse Survey. “I never would have imagined myself in this position,” says Nicole Rosen,…
An attack on the U.S. Postal Service is an attack on America’s small businesses. While media attention on cuts made to the agency by President Donald Trump-appointee Postmaster General Louis DeJoy has focused on potential effects on the upcoming election, it’s important to note the effect these reductions will have on the health of our…