These are weird times to be in marketing. It’s business as usual at exactly zero companies. That’s true no matter what you do or what you sell – B2B, B2C, SMB. Everything is suddenly, confusingly different. So, what’s the path forward? What do the current times mean for you, your business, and your customers? Read…
If you haven’t started video marketing yet, now is the time. With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business. In this in-depth guide, we’ll explain all the key concepts you need to become an expert, regardless of your skills and background….
In neighborhoods across the country, small businesses tie the community together. They serve as gathering places for friends and celebrations and provide jobs to the locals and character to their neighborhoods. But Covid-19 flipped these communities upside down in a matter of weeks. Small business owners nationwide are only beginning to understand the lingering impacts…
This might come as a shock, but when you’re delivering a presentation in a virtual meeting, your viewers are doing something other than giving you their full attention. According to a Wall Street Journal survey, they’re doing all sorts of things–washing their clothes, walking the dog, tending to the garden, exercising, emailing, or watching TV….
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the reopening of economies, it’s clear that the lockdown has had a profound impact on how people live. The period of contagion, self-isolation, and economic uncertainty will change the way consumers behave, in some cases for years to come. These…