With as many as 100 million new businesses launched every year, getting the news out about a new venture can be a daunting task. After a long struggle to develop and launch new products or services, when founders finally reach an important milestone they want to shout their news from the rooftops. The problem is…
Wondering whether you should focus on building content or backlinks? In this Ask an SEO article, you’ll discover which one is more important. This week’s Ask an SEO question comes from Bhargav in Hyderbad who asks: “If I need to choose between backlinks or content, which should I work on first? Which will be more…
Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, more informative, and they attract bottom-of-the-funnel, ready-to-buy customers. But just because digital marketing departments are spending money on them doesn’t mean…
Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop the most…
When you’re a new or small business that doesn’t have the funds or other resources for a full-scale marketing plan, what’s there to do? Actually, you can do a lot with what you have. This guide will help you put a small business marketing strategy in place without breaking your budget. “A business marketing strategy…