5 Expert Tips on Doing Low-Cost PR for Your New Business
Marketing Playbook

5 Expert Tips on Doing Low-Cost PR for Your New Business

With as many as 100 million new businesses launched every year, getting the news out about a new venture can be a daunting task. After a long struggle to develop and launch new products or services, when founders finally reach an important milestone they want to shout their news from the rooftops. The problem is…

Which Is Better for Your Website: Backlinks or Content?
Content Marketing | SEO

Which Is Better for Your Website: Backlinks or Content?

Wondering whether you should focus on building content or backlinks? In this Ask an SEO article, you’ll discover which one is more important. This week’s Ask an SEO question comes from Bhargav in Hyderbad who asks: “If I need to choose between backlinks or content, which should I work on first? Which will be more…

Google Product Listing Ads: a Guide to Driving Sales
Advertising | E-commerce | Google

Google Product Listing Ads: a Guide to Driving Sales

Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, more informative, and they attract bottom-of-the-funnel, ready-to-buy customers. But just because digital marketing departments are spending money on them doesn’t mean…

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday
Marketing

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop the most…

Small Business Marketing Guide: Everything New and Small Businesses Should Know About Marketing
Marketing Playbook

Small Business Marketing Guide: Everything New and Small Businesses Should Know About Marketing

When you’re a new or small business that doesn’t have the funds or other resources for a full-scale marketing plan, what’s there to do? Actually, you can do a lot with what you have. This guide will help you put a small business marketing strategy in place without breaking your budget. “A business marketing strategy…