The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business
Facebook Advertising Playbook

The 11 Facebook Ad Campaign Objectives and How to Choose What’s Right For Your Business

Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact. To succeed and maximize your return on investment (ROI) among so many audience members…

Entrepreneurs, you CAN ride out the pandemic: Shift gears for small business success
Covid-19

Entrepreneurs, you CAN ride out the pandemic: Shift gears for small business success

“It was an unknown, a big gaping black hole.” That’s how Adele Nasr, the chief marketing officer of electric bicycle maker Aventon described the state of the bike industry in March. “This is really scaring me; it’s going to be terrible,” is how Molly Moon Neitzel, owner of Molly Moon’s Ice Cream, felt after seeing…

Why You Should Be Using Video Marketing To Connect with Local Audiences
Video

Why You Should Be Using Video Marketing To Connect with Local Audiences

While there are numerous ways to get the word out about your business, a critical component of any successful online marketing strategy today involves video marketing. One report from Cisco found that by 2022, internet videos will make up over 82% of all consumer online traffic. Even though the Covid-19 pandemic has slowed down video…

How many small businesses each state has lost
Covid-19

How many small businesses each state has lost

Since the COVID-19 pandemic erupted this year, there’s been a steady stream of bankruptcies and closings by major businesses and brands. But those headline-making announcements do not tell the full story. For every major brand that shutters permanently, there are thousands of smaller or less well-known businesses also throwing in the towel, and the impact…