In A Cash Crunch? How Money-Strapped Companies Are Stretching Their Dollars

In A Cash Crunch? How Money-Strapped Companies Are Stretching Their Dollars

Being in business has never been without financial risks. Yet COVID-19 has delivered an unexpected, particularly harsh cash sting to companies. According to Main Street America research, the pandemic could wind up being the direct reason that nearly 7.5 million small organizations close by the end of 2020. And that makes thoughtful corporate money management…

Top 3 Must-Haves in Your Post-Pandemic Playbook

Top 3 Must-Haves in Your Post-Pandemic Playbook

We have seen unprecedented change unfold right before our eyes over the last several months. Our ideas of a world shaped by certainty have been shaken, and notions of stable business, streamlined operations and competitive pricing models have been shattered. Amidst the chaos is an incredible opportunity, an opportunity to reflect upon what the world…

How we organized a Virtual Summit for 2200+ people on a budget of less than $199 [step-by-step playbook]

How we organized a Virtual Summit for 2200+ people on a budget of less than $199 [step-by-step playbook]

Thinking of organising your first virtual summit to build brand awareness in your niche and collect leads? Here’s how we organised a Virtual Summit for a whopping 2200 (!) participants – how we did it step by step, which tools we used to host it, how we promoted it, and finally – what has worked…

What is Direct Marketing? A Guide To The (Most) Cost Effective Marketing Strategy

What is Direct Marketing? A Guide To The (Most) Cost Effective Marketing Strategy

Direct marketing is the act of reaching out to prospects and potential customers through a direct communication channel. At its simplest level, there’s literally nothing more to direct marketing, but like anything else, you need to dig a little deeper into all its moving parts to truly master direct marketing. In the remainder of this…