How Landing Pages Impact Quality Score on Every Ad Platform

How Landing Pages Impact Quality Score on Every Ad Platform

In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight…

How Broadcast Journalism Helped Me Pivot to Social Media Management

How Broadcast Journalism Helped Me Pivot to Social Media Management

Pivoting from a career in broadcast journalism was a big decision for me. I loved everything about a newsroom environment: the breaking news, researching topics, identifying sources for stories, and feeling like I had a pulse on trends and issues taking place in the world. I was successful at it, too. In fact, I worked…

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

We want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be…

Small Business Revenue Dropped 52% During Pandemic, Biz2Credit Data Reveals

Small Business Revenue Dropped 52% During Pandemic, Biz2Credit Data Reveals

New data by Biz2Credit reveals small business revenues have dropped by 52% during the pandemic. The reported revenue of small business plummeted by 52% compared to the same period last year. During the second quarter (April-June) of 2020 small businesses, average revenue was $193,865 down from the healthy $405,030 of last year. The data collected…