A new forecast projects that one in three U.S. restaurants may close permanently this year, showing how the Covid-19 pandemic is decimating an industry that employs millions of Americans. As many as 231,000 of the nation’s roughly 660,000 eateries will likely shut down this year, according to an estimate from restaurant consultancy Aaron Allen &…
Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are striving for revenue any which way they can. Most are doing it by ramping up…
The S.B.A.’s disaster relief program allows for loans of up to $2 million. But now they’re capped at $150,000 — and agency officials are saying little about why. For nearly 70 years, the Small Business Administration’s disaster relief program has helped companies recover from catastrophes including wildfires, hurricanes and earthquakes. But it has never faced…
People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? Yes. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than…
It’s one of the most common questions businesses ask when expanding their paid media presence. Where should I spend my ad money: Another version of that question is: Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better” when it comes to comparing the two because they do things very…
We don’t give Gen Z the credit they deserve especially since they’re the driving force behind the future of work. Yep, that intern or recent grad you’ve been managing the past few weeks — you know, the one you’ve complained about at least once a day — will shape how you work five years from…