Results of a recent study show nearly half of listings on the first page of search results are made up of links to Google products. Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases. When looking at just the top 15% of a…
Content is power. It comes in countless forms, and each of those forms can be pivoted into countless permutations. Think your about page has to be text? Think again. The world of media is at your fingertips: video, images, audio, and even GIFs. They’re each engaging on their own, but, use them in combination and…
From supply chain bottlenecks to inflexible work hours, the post-coronavirus world has exposed a laundry list of weaknesses in what was once considered “business as usual.” Today, many companies are struggling to incorporate new coronavirus restrictions while maintaining workplace productivity — especially those that rely on an hourly workforce who can’t do their jobs remotely….
Today’s Google business reviews and other online reviews are yesterday’s word-of-mouth recommendations. The difference? You can tell millions (literally) of people if you LOVED or HATED a service instantly. Scary isn’t it? That old saying about one person having a bad experience, then telling all of their friends who in turn tell all of their…
With a new coronavirus relief measure stalled in Congress, CEOs of some of the world’s biggest companies have banded together to send a message to Washington: Get money to small businesses now! Why it matters: “By Labor Day, we foresee a wave of permanent closures if the right steps are not taken soon,” warns the…