This year has been a whirlwind, to say the least. In today’s climate, it can be difficult to make the transition from “how things used to be” to “how things are.” From full-scale digital marketing to simply adding your business to Google, there are many tools and strategies to get started in the digital world….
Since launching April 3, the Paycheck Protection Program (PPP) has disbursed billions of dollars to businesses affected by the coronavirus pandemic. For many business owners, the PPP offered a crucial lifeline in an uncertain time. But according to a recent survey of 1,500 businesses that participated in a Goldman Sachs training program, 84% of small…
Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast. Mari is the leading expert on Facebook marketing and author of The…
At the local visitor’s center, you’ll learn a few things about Latrobe, Pennsylvania: The city of 8,000, just east of Pittsburgh, is the original home of golf legend Arnold Palmer, television’s Fred Rogers, and Rolling Rock beer. The banana split dessert originated here. If you read between the lines, you’ll also understand how much the…
If you’ve ever wanted to target a specific person or business location with your Facebook ads then this article will help you achieve that precise goal. By leveraging Facebook geo-targeting tool, you’ll be able to do just that. All you need to find the address or use a pin to target the location you want…