Everything You Need to Know About Twitter Ecommerce Marketing in 2020
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Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a…

Customer Engagement Critical for Local Business Survival During Re-Emergence

Customer Engagement Critical for Local Business Survival During Re-Emergence

Millions of SMBs and local businesses are now in a state of re-emergence following statewide shutdowns due to COVID-19, with some also experiencing a stalled re-opening. It has been an especially hard few months for small businesses, many of which will never reopen or will take months – if not years – to recover financially…

How HubSpot Video Managers Coordinate and Produce Content Remotely

How HubSpot Video Managers Coordinate and Produce Content Remotely

In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before. As companies quickly began to pivot to remote workspaces, video marketers were left wondering how they would create content with the same production level as something filmed in…

TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
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TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits

TikTok’s fastest growing user base is 25-44 year olds with high disoposable income, representing the group media buyers used to rely on Facebook for most. After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally. The tools will give advertisers access to their tools for creative,…

US small-business recovery after the COVID-19 crisis

US small-business recovery after the COVID-19 crisis

The unique nature of the COVID-19 crisis poses a new set of challenges for US small businesses as they claw their way toward recovery. Many face muted demand, new customer expectations, and operational challenges because of health and safety restrictions. Recovery will take time. After the 2008 recession, larger companies recovered to their precrisis contribution…