How Grocery Businesses Can Easily Embrace Digital Transformation

How Grocery Businesses Can Easily Embrace Digital Transformation

Grocery business owners and food retailers are among those businesses that have seen the most dramatic impact from novel coronavirus. With the stockpiling trend still around and a move to online ordering steadily increasing, grocery sellers are scrambling to keep up. Here are a few tips for grocery businesses owners to embrace digital transformation and…

A Beginner’s Guide to Ranking in Google Maps
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A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s…

How to Make Compelling Q&A Videos to Build Trust in Your Brand

How to Make Compelling Q&A Videos to Build Trust in Your Brand

You can learn a lot of important lessons about creating a successful content marketing strategy from the National Association for Stock Car Auto Racing (NASCAR). Yes, even content marketers in other fields can learn things from NASCAR, the privately-owned company that is best known for stock-car racing. If you’re skeptical, then ask yourself, “What do…

This is a lucrative — but little-used — unemployment benefit: ‘It’s a complete windfall’

This is a lucrative — but little-used — unemployment benefit: ‘It’s a complete windfall’

The federal CARES Act, which enhanced unemployment benefits, made work-sharing programs attractive for many workers and businesses.  The programs help businesses avoid laying off workers, and allow employees to potentially make more money than their typical paycheck or standard unemployment benefits — and for less work.  Less than 1% of the 31 million Americans collecting unemployment benefits…