Marketing Guide for Businesses Reopening After Coronavirus

Marketing Guide for Businesses Reopening After Coronavirus

Many businesses and nonprofit organizations have been shut down or operating at limited capacity for months due to the coronavirus (COVID-19) pandemic. Understandably, a lot of business owners are eager to start up again and resume serving their customers more fully. As we look ahead to imagine what our post-coronavirus world might look like, it’s…

Is looting covered by insurance? Depends on the business

Is looting covered by insurance? Depends on the business

Sean Wotherspoon spent Saturday night in his Los Angeles home, watching live as his businesses were destroyed. He watched as security-camera feeds showed people shattering the plate glass windows of his Round Two store on Melrose Avenue and walking out with more than $250,000 worth of high-end street wear. He saw them make off with…

Small Business: Questions employers can ask workers during pandemic

Small Business: Questions employers can ask workers during pandemic

COVID-19 has changed the way workplaces operate perhaps forever, which makes reopening for many businesses an arduous task. Given that, the U.S. Equal Employment Opportunity Commission has issued updated guidance to help businesses keep their workplaces safe and navigate through potentially murky waters including their ability to ask employees medical questions, require personal protective gear…

CVS, Olive Garden and Sam’s Club coronavirus ads rank high in likeability

CVS, Olive Garden and Sam’s Club coronavirus ads rank high in likeability

Brands are moving quickly to adjust their marketing in response to the pandemic, and Ace Metrix suggests that certain types of messaging resonate with consumers. Ads that discuss the coronavirus are perceived as more relevant and likeable, signaling that, though news of the pandemic is omnipresent, many people want to discuss it and see how…

Facebook Shops Opens For Small Businesses: Is It An Answer To Prayer Or Too Good To Be True?

Facebook Shops Opens For Small Businesses: Is It An Answer To Prayer Or Too Good To Be True?

The coronavirus shutdowns have decimated small and midsized businesses (SMB). One-third of SMBs in the U.S. never expect to reopen, according to an April State of Small Business report that surveyed nearly 40,000 small business owners and managers conducted in part by the World Bank, the Organisation for Economic Co-operation and Development (OCED), and the…