pandemic, a sub-theme has started to emerge in daily discussions. Broadly in the category of silver linings, people are making new discoveries about themselves and the ways they conduct their lives and work. Technology and commerce breakthroughs will understandably be at the back of most people’s minds while the Covid-19 crisis continues to unfold, but…
Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it’s a sudden trend or global…
Strong crisis communication across social media marketing is essential right now. No matter what continent you’re on or the type of work you do, your world has almost certainly been turned upside down. Everyone’s life has been dramatically changed over the matter of a few weeks, even if it felt like it was overnight. If…
Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic. The templates are designed for messaging such as: Informing customers they can still place orders while the business is temporarily closed. Encouraging customers to shop online. Reaching out to the community for support. Sharing links to…
Robert W. Lederhilger III got his hopes up when he heard the Coronavirus Aid, Relief and Economic Security Act (CARES) Act was offering relief to small businesses hurt by the COVID-19 crisis. His white label web hosting company, Enterprise Service Level, a single member LLC in Bradenton, Fla. that tackles projects with the help of…