Local Businesses Lean Heavily on Digital Tools During Covid-19
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Local Businesses Lean Heavily on Digital Tools During Covid-19

It’s been just over two weeks since Governor Gavin Newsom issued a stay-at-home order for all California residents. For local business owners, it feels like an eternity. Across the country, businesses are adjusting to life without physical storefronts. Retailers that have been deemed “non-essential” are quickly launching websites to sell their products online. Restaurants that…

How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders from retailers for the coming season. As March progressed, non-essential bricks and mortar retailers had to close due to a…

5 Tips for Managing PPC During the Coronavirus Outbreak

5 Tips for Managing PPC During the Coronavirus Outbreak

The advertising landscape has changed virtually overnight with the spread of the COVID-19. We’re now seeing majority of commerce shutting down across the United States and the world. This will require advertisers to be brave, agile, creative, and patient with our ever-changing environment. Here are five tips to help you manage your paid search campaigns…

‘It’s going to be a mess’: What small businesses applying to the SBA’s Paycheck Protection Program need to know
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‘It’s going to be a mess’: What small businesses applying to the SBA’s Paycheck Protection Program need to know

As small businesses ready to apply for the new Small Business Association’s Payroll Protection Program loans (as part of a $2.2 trillion stimulus package), banks are calling it: they’re not ready for the rollout of the program. Banks like JPMorgan Chase emailed customers on Thursday evening stating that the bank “will most likely not be…