We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is that they’re always early stage…
Remember the days when you all were struggling to get author or maybe star rating schemas for your SERP results? The reason why you wanted those schemas is that those rich results help us to get more CTR on our organic results and they look cool in SERPs, right? I’ve one good news for you….
Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead. These days we are witnessing the biggest evolution of Google as we know it. Google is transforming from a search engine to an answer engine. That evolution is bringing new challenges…