Storytelling and brain science in sales & marketing videos

Storytelling and brain science in sales & marketing videos

When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have? My guess is probably not. Oftentimes, if we were to define how we want our content to come across to our viewers we will use words like “engaging” or “trust-building.” But is science at…

Google’s Hogging Half Your Traffic: How to Get It Back

Google’s Hogging Half Your Traffic: How to Get It Back

Here’s what we’re missing out on in the 50% of searches that end with zero clicks to our website: List building. Retargeting. Brand equity. Revenue. All of that value goes to Google instead. And it’s happening in every niche. Take Rand’s example from SocialMediaExaminer.com. SME ranks #3 in the world for the search term “social…

A Detailed Examination of All the Factors That Influence the Value of Your Links

A Detailed Examination of All the Factors That Influence the Value of Your Links

If you imagine the Internet as a giant, super busy metropolis then you should probably think of backlinks as roads that lead people to your website and to different segments of your online business. In this scenario, backlinks are flashy highways that make it extremely convenient for people to get where they want to go….