How to Optimize Your Online Marketing Plan: A 4-Step Process

How to Optimize Your Online Marketing Plan: A 4-Step Process

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. First, you need to address brand health. Does your brand need some dusting off? Now’s the time to evaluate the…

The Most Effective B2B Video Types for Every Stage of the Funnel

The Most Effective B2B Video Types for Every Stage of the Funnel

Astute marketers know that the current video marketing landscape is fragmenting. Where you used to be able to employ a single video or group of videos for all funnel stages, that’s not going to cut it anymore. Your buyers want curated content, catered for the exact questions and concerns they’re thinking about at the time….

Website Design Checklist – 16 Steps to an Awesome WordPress Website

Website Design Checklist – 16 Steps to an Awesome WordPress Website

Before you read any further, I need you to understand a few things about website design: Creating a successful website that brings you a stream of hot leads and paying customers takes time – more than an hour, a day or even a week. You will need to get comfortable with being uncomfortable and learn new ways of running your business….

The Ultimate Google Ads Retargeting Guide

The Ultimate Google Ads Retargeting Guide

A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy in your marketing mix. If people don’t convert on their first visit, retargeting enables your business to drive prospective customers…