Report: Mobile to become the preferred platform for video ads by end of 2019
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Report: Mobile to become the preferred platform for video ads by end of 2019

Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed $29 billion globally this year. But a new report from PubMatic, a global ad publishing platform, has found that nearly 50% of video ads…

80% of Voice Search Answers Are From Top 3 Organic Results [STUDY]
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80% of Voice Search Answers Are From Top 3 Organic Results [STUDY]

A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions. SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search. In addition to ranking in…

27 Instagram Tools Marketers Should Know About in 2019

27 Instagram Tools Marketers Should Know About in 2019

There are lots of Instagram tools that can help you with your Instagram strategy, but some of them are sharper than others. With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Whether you’re looking for scheduling support, analytics aids, or photo…

The little-known Amazon advertising strategy that’s changing the industry
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The little-known Amazon advertising strategy that’s changing the industry

Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion. Clearly, this is only the beginning of the Amazon advertising gold rush. As more advertisers zoom in on Amazon, the competition for…

The Ultimate Guide to Product Marketing in 2019

The Ultimate Guide to Product Marketing in 2019

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun,…