Social Media Marketing Is Not Enough. Here’s 4 Other Things You Must Do

Social Media Marketing Is Not Enough. Here’s 4 Other Things You Must Do

ByGordon Lake

I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it’s still being used but it’s getting harder…

Creating Your First LinkedIn Ads Campaign – Part 3: LinkedIn Ads Vs Facebook Ads
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Creating Your First LinkedIn Ads Campaign – Part 3: LinkedIn Ads Vs Facebook Ads

ByGordon Lake

When looking at LinkedIn and Facebook, it’s obvious that these cater to different audiences. Here’s a quick recap from our first post on LinkedIn ads: 61 million of LinkedIn’s 500 million members are senior level influencers, and 40 million are in decision-making positions. Most LinkedIn users work at large-scale firms instead of start-ups and Small and…