Instagram Playbook

A Guide to Instagram Video Ads

Instagram has more than 1 billion monthly active users. Even better, those users are highly engaged. Every day, they’re uploading 80 million photos and “liking” 4.5 billion posts. But that’s not all Instagram has to offer advertisers. Instagram posts are naturally intrusive, but in a good way that feels native to the platform. While it’s…

Advertising | Facebook

10 Questions to Ask to Improve the Performance of Your Facebook Ads Campaign

Facebook is the most robust platform when it comes to social advertising. With 2.23 billion monthly active Facebook users and generally low cost-per-click, you’re bound to get a good return from your ad campaign – right? Not necessarily. Despite the constant development of the platform, many marketers struggle to get Facebook advertising right. Whether you’re…