5 More Ways to Lower Your Cost per Acquisition in PPC
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5 More Ways to Lower Your Cost per Acquisition in PPC

Keeping ad spend low while driving the highest possible conversions is the ultimate goal for digital marketers. Although PPC can be powerfully effective, it can also eat into a marketing budget if you don’t find ways to minimize costs and maintain a high ROI. Cost per acquisition, which measures the aggregate cost to acquire one…

The Anatomy Of A Perfect Instagram Business Bio: A Complete Guide

The Anatomy Of A Perfect Instagram Business Bio: A Complete Guide

On Instagram you’re given a small space to explain your business—the Instagram Business bio. This section should accurately describe your business, personality, and purpose. If it’s too vague and unclear, chances are, customers won’t check out your feed and what you have to offer. That’s why a lot of marketers and social media gurus put…

[Updated 2018] Ultimate Small Business Marketing Guide
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[Updated 2018] Ultimate Small Business Marketing Guide

Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done. It really doesn’t matter whether you are running an…