AI in Advertising: What You Need to Know
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AI in Advertising: What You Need to Know

The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start to see the transformation happening right now. In fact, modern digital advertising as we know it today wouldn’t exist without AI. Behind most online ads are sophisticated delivery systems powered by AI technologies. These systems place ads in front of…

How to make a big impact with a small influencer marketing budget

How to make a big impact with a small influencer marketing budget

Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have a small budget or aren’t ready to go all-in for a strong campaign. If you are just getting started with influencer marketing, here are a few ways…