Geo-Targeting: Local PPC Strategy and Actionable Tips
|

Geo-Targeting: Local PPC Strategy and Actionable Tips

Online marketing specialists are always looking for ways to improve the efficiency of their advertising campaigns. In particular, companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. Although targeting the entire world with your ads may seem tempting, in reality…

Beginner’s Guide to SEO (Search Engine Optimization)
|

Beginner’s Guide to SEO (Search Engine Optimization)

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you…