A Brief Analysis of Yelp Search Ranking Factors
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A Brief Analysis of Yelp Search Ranking Factors

Let’s start off by introducing you to Dan – Dan is a marketer at an advertising firm. He works with multiple local business owners. Dan’s primary objective is to help his clients improve their business revenue. He spends most of his time building elaborate campaigns centered around SEO because he understands its importance. In order…

Page Optimisation: How We Optimise Every Page and Blog For Search (on WordPress)

Page Optimisation: How We Optimise Every Page and Blog For Search (on WordPress)

I’ve said it before, and I’ll say it again, SEO IS BORING!!! I’ve always struggled to get excited about it. Moving up the search engine rankings takes (loads of) time, tedious work and leaping up 20/30 positions is pretty bland when you’ve put tons of work into moving from position 70 to 40. So, instead…

The Beginner’s Guide to Pinterest Advertising and Promoted Pins
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The Beginner’s Guide to Pinterest Advertising and Promoted Pins

Imagine being able to combine the best of search engine and social media advertising: the ability to have your ads shown to users who are actively searching for products like yours, alongside the capability to promote your products to users passively browsing through their feed. That’s essentially what you get with the Pinterest advertising system…

Facebook Messenger’s New Rules Could Derail Your Marketing Efforts
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Facebook Messenger’s New Rules Could Derail Your Marketing Efforts

Every year there seems to be a new “revolutionary” marketing tactic to employ, and every year 95% of these “industry transforming” developments fall into obscurity before making any real impact. However, the latest trend of Messenger marketing, conversational commerce, and chatbots isn’t one of the 95% that fade before they’re established. Messenger marketing is already…